Have you done the Trashtag challenge? 1
Sustainability 27 Aug 2019

Have you done the Trashtag challenge?

Do we finally have an internet hype that is really useful? Could it truly be? It seems the #Trashtag challenge is the real deal. We think it’s a great idea. So, in case you missed it, we’re here to tell you it’s still going on and we should keep it alive… If you’re interested in more of these nifty articles, all you have to do is sign up for our newsletter and you’ll get them in right in your inbox, every month!

Trashtag challenge?

If you haven’t heard of the Trashtag challenge, here it is. It’s quite easy and extremely effective. The Trashtag challenge is an online challenge that encourages users to simply clean up places. Parks, beaches, roads, and you name it have been cleaned by volunteers and posted about it on social media using the hashtag #trashtag.

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The hashtag went viral after a Reddit user posted a completed challenge with the caption: “Here is a new #challenge for all you bored teens. Take a photo of an area that needs some cleaning or maintenance then take a photo after you have done something about it, and post it here.”

The trashtag challenge not only makes us aware of the waste in the world, but it also makes us aware of the amount of trash being produced. This positive social media challenge has had a global response, showing people’s willingness to clean up the world. A positive thing for sure, though it is a bit unfortunate that a social media hype was needed to make it happen.

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Remember that you don’t have to clean up a complete park, the small bits also help. So, next time you go for a walk, run, kayaking, trip to the beach, or whatever, keep the #trashtag challenge in mind… It might even be a fun and educational thing to do with your kids!

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Did we miss anything essential in here or just want to share a story about your #trashtag challenge? Don’t hesitate to let us know on our Facebook page!


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How we recycle denim to make the most sustainable baby collection ever

We believe that if we produce something for the following generation, we have to create products in a durable way. When we found out that, in Europe alone, we throw away 640.000.000 jeans a year, this inspired us to take action. We also found out that we can re-use denim jeans as yarns for clothing. The idea for our Recycled Denim Collection is born! Today, this is more relevant than ever, because a lot of people are evaluating the way they live, produce and consume. Let us explain to you how we recycle denim to create the most sustainable baby


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